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Product mix analysis

1.Overview​

Product mix analysis is used to analyze the number and distribution of people who have purchase product/category A, and bought product/category B at the same time. The analysis object is the customer. The customer is filtered out by the selected product SKU & category first, then the product SKU & category purchased before and after by the customers can be checked.

2.How to do a product mix analysis​

2.1Select analysis group​

You can select a specific customer group for a product mix analysis or click on additional filter conditions to directly filter out the customers. If there is no specific need, you can select everyone without any conditions. For example, conduct the product mix analysis for members:

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2.2Set analysis category​

The analysis categories include discount type, coupon, product name, product ID, SKU ID, brand name, and category. Generally, it is recommended to select product name, brand name, and category for product mix analysis. Take the product name as an example, select the product name-Apple, you can analyze what other products the customer also bought except Apple.

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2.3Set analysis type​

The analysis type can be selected as unlimited, before and after.

  • Unlimited：That is, what other types of products have been purchased, including those purchased before, later, and purchased at the same time will be displayed in the analysis result report.

  • Before：What types of products have the customers bought before buying a certain product.

  • After：After purchasing a certain product, what types of products have been purchased.

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2.4Set analysis time range​

The absolute time and relative time can be chosen in the analysis time range of a product mix analysis, and only real-time query within 365 days is supported.

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2.5Analysis results​

  • Support multiple chart types for result display

  • Downloadable analysis results report

  • Can be named and saved to the analysis list

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